Media & PR Specialist - 12993

Media & PR Specialist x 2
Job No: 12993
Location: JHB
Salary: Market Related dependent upon experience

THE ROLE

Our client is looking for a professional and dynamic individual who is detail-orientated, can multi-task and who is creative. This role will be responsible for creating and executing the media & PR strategy in collaboration with the marketing team and strategy thereof and includes marketing campaigns, evaluating marketing performance metrics and collaborating with internal teams. An in-depth understanding of marketing required - with a focus on digital marketing, content generation, PR, internal and external communication. The ideal candidate needs to have ICT media contacts. An innate curiosity and experience using the latest platforms and technology is a crucial.
This position reports into the billing and marketing executive.

SKILLS AND EXPERIENCE
Requirements
  • Excellent understanding of the full marketing mix
  • Strong marketing background
  • Highly creative out of the box thinker
  • ICT sector experience
  • B2B technology experience preferred
  • Excellent writing, editing and communication skills
  • Experience in marketing analytics tools e.g. Google Analytics
  • Knowledge of current digital marketing practices and brand profiling required
  • Self-confident, self-directed, forward thinking, detailed-oriented
  • Proactive team player
  • Collaborative
  • Ability to mentor younger team members
  • Excellent people skills

Qualifications
  • 6 - 10 years marketing experience
  • Relevant degree in marketing or communications
KEY ACCOUNTABILITIES
Responsibilities
  • Assist in defining the marketing and communication strategy, aligned to business objectives, and execute thereon
  • Devise media content strategy being cognisant of digital marketing campaigns, social media, website content and how that fits into / with media / PR requirements
  • Review, interpret and report on monthly digital media analytics
  • Track performance of all media campaigns
  • Collaborate with key stakeholders to develop relevant content to profile the brand
  • Copywriting and editing: internal and external campaigns
  • Monitor market trends and research ICT markets and competitors' activities to identify relevant opportunities and key issues/topics
  • As a brand custodian ensure brand is professionally portrayed in all marketing collateral