Business Development Lead - 12880

Job No: 12880
Business Development Lead
Location:  Hillcrest Durban
Reporting to: Distribution Executive
Direct reports:
Salary:  Market related dependent upon experience

Our client a game-changing, independent financial services provider with the audacious goal to shift the life of every South African for the better.

  • Born free, they opened their doors in 1994
  • Have grown consistently by over 40% in the past 18 months.
  • With over 750,000 customers,
  • They are probably the most exciting company that you've never heard of!

Purpose of the Role:

Increase sales opportunities and maximize revenue.

Key Responsibilities:

  • Test new initiatives to ensure a pipeline of opportunities.
  • Research new strategies to improve rate of sale.
  • Plan approaches and pitches.
  • Participate in pricing of solutions/services.
  • Research and test new strategies that will attract talent within direct marketing business model.
  • Track and analyse direct and interactive marketing campaigns.
  • Analyse campaign performance and recommend and implement strategic changes to improve our rate of sale.
  • Analyse direct marketing financial data and information and provide recommendations to management.
  • Participate in the development and execution of new customer acquisition higher response rates.
  • Test to optimize creative messaging and call to action to maximize returns.
  • Present to and consult with senior leadership on business trends with a view to developing distribution channels.
  • Identify opportunities for campaigns and distribution channels that will lead to an increase in sales.
  • Forecast sales targets and ensure they are met by the team.

Knowledge, Experience & Skills:

  • Relevant Tertiary qualification
  • Minimum 5 years working experience
  • Understanding of marketing/mass distribution of product principles
  • Great Communication skills
  • Ability to deal with and influence at all Levels
  • Experience and Passion in developing people
  • Start Up experience an advantage
  • Direct Sales Experience an advantage
  • Negotiation and Persuasion skills


Personal Characteristics:

  • High Emotional Resilience
  • Ability to think on your feet, plan, execute, get buy-in and understand outcomes
  • Commercial Thinker
  • Forward thinking
  • Servant Leadership style inspirational with a balance of strategic skills and strong people orientation
  • Entrepreneurial, free thinker who will challenge the status quo and push boundaries
  • Must have the capacity to grow their strategic ability
  • Confident someone who can hold their own with shareholders and be resilient in a demanding environment
  • Lead from the front in the trenches
  • Plenty of initiative